Top Ten Suggestions for Promotional Book and Author Postcards

I’ve been around and about on the web for more years than I care to remember and I’ve been given lots of reasons why most people should abandon the real world and focus only on their online marketing. The reasoning is that you’ll have a greater opportunity to find the people most likely to be interested in your products and services; to an extent this might be true, but it’s no reason to ignore those people who:

  • don’t have a computer, tablet, laptop, mac or internet enabled mobile phone (there are more about than we might admit)
  • you are assuming that people know they want to find you (or your book)
  • most people don’t spend a huge amount of time randomly surfing these days

So here are ten ways you could use a postcard to promote your book to the people who may never find you online.

  1. You live in a local area and people love local stories, so why not take a stack into your local library
  2. You could take a stack to your local book shop – leave them a couple of complimentary copies as well for goodwill
  3. Keep them in your bag or briefcase when you happen to be out networking or chatting with groups of people
  4. Pop them in letters, PR, newsletters and other mailings you are sending out
  5. Add them as a bookmark to the copies you sell directly inviting people to pass them along to friends
  6. Use them to promote a book giveaway or contest
  7. Pop a short sample or flash fiction story on them too, this lets people know your writing style
  8. Send your card to clubs and societies that may be related to your topic
  9. Add them to community notice boards
  10. Add the appropriate postage and give a few to family and friends to send to people they know

Don’t forget, if you are planning to send them out by post, leave a good half of the back for the address and stamp. You can get them printed fairly cheaply online – in fact some services even give the first 100 almost free of charge, so why not take advantage of it.

So, what goes on your postcard? There are lot’s of different things you could put on your postcard and here’s a selection of the things you might like to include, if you have the space:

  • Your book cover image
  • The ISBN number of your book
  • Your publisher’s details
  • Your telephone number for direct sales
  • A short link to where people can buy it – or tiny url
  • A lovely, smiley photo of you – the author
  • A review or two
  • Space to write the address and put a stamp
  • The synopsis or a flash fiction sample

woman on the edge of reality newsletter

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  1. I think that’s a great idea Joanna – I know that some people pop one into each book they sell directly too. 🙂

  2. We have Lazuli Portals bookmarks which we hand out whenever we can, which includes our website address, a tagline, and a couple of other bits of info – they’ve proved very handy to have around. Love your ideas! 🙂