cicero denouces catilina

How to make your presentation effort go the extra mile

I don’t know about you, but I do a lot of presentations in the course of a year and I have a tendency to create them, use them and forget them. I’ve been to the meeting, I’ve given my talk and I’ve spoken to those members of the audience that wanted to engage with me; job done, or so I thought …!

I have created a lot of ‘intellectual capital’ over the years, things that demonstrate my knowledge, experience and expertise far more concisely than I could begin to talk about. Yet, once the event is over, it sits languishing in a folder on my computer destined never to see the light of day again, unless someone happens to ask for a copy of the slides.

But I’ve discovered it doesn’t have to be like that! You can make your presentations work much harder for your business by using them as marketing collateral as well, and it’s the development of the social web that is fueling the opportunity.

There are three very simple things you can do almost as soon as you’ve finished your stint that will give your business an evergreen boost on a regular basis.

  1. Over the last few years, I’ve been using an online file-sharing service called Slideshare which allows me to make presentations I’ve created available to the public. People who are interested in the same topics I am writing about can find the presentations, share them on their own website, download them for review later or leave a comment. If they like what I’m saying they can come and find out more about me on my website. It’s an ideal marketing tool. It is free of charge to use – except for the small amount of time amending your presentation so it doesn’t need someone to explain it – and if you are talking about topics that people are interested in, it’s a great way to spread your message. It’s also owned by LinkedIn and is intrinsically incorporated into many of its core functions, such as profiles.
  2. Why not think about sharing them on your website as PDF files that visitors can download free of charge? If you’re using a common presentation tool like PowerPoint then creating a PDF is as easy as choosing the option under the save menu. And, if you’re feeling really creative why not use it as a way of gathering email addresses. Once again though, the content needs to speak for itself. A series of bullet-point lists with little explanation is not going to lend itself to sharing and recommendations. So you may need to do a little enhancement so that readers don’t need the benefit of an interpreter (presenter).
  3. Finally, what about recording a voice-over? You can then upload both the presentation and the audio file to sites like YouTube and hey presto, you have yourself a video that explains your points far more effectively than a written presentation ever will.

As you browse through my website you may notice some posts have been created with embedded documents, YouTube videos, and PDF guides. These may have been created by me or they may be made by others. The thing that binds them though is that they are all information I think my readers will find helpful.

The social web is dedicated to making life easier for millions and sharing information in the ways I’ve suggested helps that to happen. The biggest benefit though is to you and your business, as you can now use your intellectual capital to connect you with an audience you don’t yet know.

NB: This article originally appeared on my LinkedIn profile in June 2014.

Image: Cicero Denounces Catiline (1888), Wikipedia

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