Creating the perfect author business card

Creating the perfect author business card

Many years spent running my own business and attending hundreds of networking events over the years has taught me the importance of having a great business card. However, many authors and writers don’t tend to think of themselves as ‘being in business’ and as a result often neglect one of the essentials in a marketing…

About the author – why it matters in your latest book

About the author – why it matters in your latest book

If you’re like me then you probably have a whole load of different books on the go. I’ve a pile that consists of the review copies for my Thursday Thronger’s, business books, social media analysis and fiction in a variety of genres. With just a couple of exceptions, I rarely follow specific major authors. If…

The Symbiotic Relationship Between Book Bloggers and Authors

The Symbiotic Relationship Between Book Bloggers and Authors

The relationship between a book blogger and an author is a strange one, and I touched on the subject earlier this year when I mentioned in one of my ‘Lesson’s Learned‘ posts that I was surprised by the number of authors that didn’t actively participate in the promotion of the interviews I’d done with them.

Understanding why anyone will want to read your book

Understanding why anyone will want to read your book

This is the latest post in my off-on book marketing plan series and I’m hoping to encourage everyone to take a slightly different look at their book; the reason is that we all need to be realistic in understanding what it is that makes our book different from others that the reader could choose. It…

Please help me to help you get your message and writing to a wider audience

Please help me to help you get your message and writing to a wider audience

I’m going to make a huge assumption and it is that you are hoping your writing will eventually pay off in some way so you aren’t doing it just for the love of writing. I could be wrong but writing for the sake of writing, without any sort of recognition of ‘success’ (whatever that may…

Where are my readers? And other infrequently answered questions for authors.

Where are my readers? And other infrequently answered questions for authors.

Last week I introduced you to the concept of creating a marketing plan for your book with the post  … and on the subject of a Marketing Plan for Authors! You will need to read it before we carry on as it introduces you to six important helpers in your arsenal to get your book…