Google webmaster tools for authors

Maybe you’ve heard about Google Analytics, Google Adwords or even Google Adsense, it’s companion programme. But few people I’ve come across, authors included, have heard of Google Webmaster Tools and yet, it’s brilliant little service you can enable even with You can also do the same with Bing Webmaster Center.

Now that I’ve intrigued you though, you may be wondering why you might use these particular services. The answer to that question is a little something called SEO (search engine optimisation) to you and I.

Both Google and Bing will monitor your website or blog and give you useful pieces of information such as:

  • how many sites link to yours and who they are
  • the words and phrases those sites use in their link
  • the search words people type into Google (or Bing) which bring up your site in a set of results
  • where you appear on that list and the click through rate (how often your result gets clicked for that particular term)
  • how much of your site or blog has been indexed by the search engine
  • the primary keywords it thinks your blog or site is about (mine is author … that’s good then!)
  • any errors on the site such as bad links or pages that no longer exist.

You may be wondering why it really matters – after all you’re just writing a blog post aren’t you? It matters because what a search engine thinks of your site may, or may not be, what you think it is.

For example, a search engine takes into account who links to you to determine your relevance to a particular search term. Therefore, if you are writing books and the sites linking to you are sites selling meat then the relevance looks a bit dodgy, unless of course you’re writing cookery books and posts about how to make the best of a bit of pork; in which case it becomes highly relevant and the search engine will love you.

I can tell from my account that my author interviews are one of the best ways to gather traffic to the site – people search for an author, my Thursday Throng author interview pops up and hey presto they visit and perhaps hang around to read a little more. Unfortunately we don’t have the ability to add Google Analytics to, but the built-in statistics can give us a clue as to what works and what doesn’t when people visit.

Every site, not just those using can use the webmaster support tools at Google and Bing and I’d say it’s the first step in understanding who comes to your website and why. You can get started by creating an account with one or the other – then follow the steps to connect your account up.

It’s fairly easy with – visit Tools on the left hand side of the screen and paste the code you are given by Google or Bing into the relevant box and click Save Changes.

Once you are done the search engine will visit and index your site – give it 24 hours before you see anything and a month to get anything meaningful.


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  1. It’s always good to find a fellow evangelist Madison and like you I’ve spent year’s converting people into thinking this sort of thing is exciting as well as incredibly helpful – one day maybe we will succeed (of course ‘nothing succeed’s like a budgie with no teeth ….’ !!!) Just thought I’d add that one liner as it’s Friday afternoon and the sun is shining here in Dorset 🙂 Have a fab weekend

  2. Oh, you’re right. I forget because I use three, too. I use the GA, and GWT, but I also use Statcounter, and combined they give all that information. Sorry, didn’t mean to carry on but you are the first person I’ve talked to who understands and appreciates! LOL. I’ve been trying to spread the word, but I think most people find this kind of thing too boring or maybe they can’t see the worth in it.

  3. Thanks for the insight and I was wondering if it was GWT tools or GA you’re referring to as I wasn’t aware that GWT offered that type of visitor data, whilst I know that GA does. I find using all three of the core Google tools, GWT, GA and Google Adwords, gives me the most complete picture of what’s working and what’s not a given website. It’s time consuming but really effective. It’s just a pity we never have enough time to really follow through in great depth 🙁

  4. One of the ways I use GWT is to tell how interested in my visitors are. Do they drop in for a few seconds and leave, or do they click to go to another page. I’m most delighted to see the ones who visit for more than 30 minutes, combing through the site (as long as they’re not robots or spiders- generally I exclude those from the count). I especially like when I can see that they clicked over to my product page, and then if they didn’t buy from me directly, I’m consoled if I see they went from that page to the Amazon site. Another useful thing I get from it is insight as to why someone came there in the first place. If the keyword phrase is visible, and it was a not-quite match for some of the articles I have, and occurs more than a few times over time, then it gives me a good idea of a new article to write that answers that question. And it gives me a good idea of *how* people ask the question, so I can model my article to use that exact phrase if possible.