Why creating a book trailer doesn’t need to be difficult

We’ve all seen movie trailers and now we are starting to see the rise of the book trailer too. Just go onto YouTube and search for book trailer, you’ll end up with over 2 million search results. I don’t know about you but the thought of creating book trailers just feels a bit daunting to…

MYTH: If I write it they will come; REALITY: No they won’t

I’ve been wandering round a few blogs recently because of various activities I’ve been involved in, I’ve also been social media spotting too and there seems to be a bit of theme developing. Perhaps I ought to explain further before I try and head into this post! Working as a social media strategist I often…

About the author – why it matters in your latest book

About the author – why it matters in your latest book

If you’re like me then you probably have a whole load of different books on the go. I’ve a pile that consists of the review copies for my Thursday Thronger’s, business books, social media analysis and fiction in a variety of genres. With just a couple of exceptions, I rarely follow specific major authors. If…

Top Ten Suggestions for Promotional Book and Author Postcards

I’ve been around and about on the web for more years than I care to remember and I’ve been given lots of reasons why most people should abandon the real world and focus only on their online marketing. The reasoning is that you’ll have a greater opportunity to find the people most likely to be…

The Symbiotic Relationship Between Book Bloggers and Authors

The Symbiotic Relationship Between Book Bloggers and Authors

The relationship between a book blogger and an author is a strange one, and I touched on the subject earlier this year when I mentioned in one of my ‘Lesson’s Learned‘ posts that I was surprised by the number of authors that didn’t actively participate in the promotion of the interviews I’d done with them.

It’s NaNoWriMo … some resources for authors taking part

Well, its that time of year again, when authors hunker down and get on with the business of committing to write at least 50,000 words as November runs it’s course. For those of you who are taking part this year, I thought I’d gather a set of useful resources which may be helpful in ensuring…