An overview of Amazon lists
After last weeks post about Amazon SEO I thought it might be worth highlighting the various lists that Amazon shows on it’s various sites so we can be clear going forward what we can influence and what we can’t.
Match + Ranking = understanding Amazon for Authors
Amazon is not just the world’s largest online store, it is also one of the world’s largest search engines too. But, rather than offering up a list of websites to visit as Google or Bing might do, it serves you a helping of the products it happens to be selling. Â The key to an author…
Why authors shouldn’t hide behind their websites
I’ve lost count of the number of author and writer websites I visit that have no visible means of contacting the author. In some cases it’s almost as if the person, or persons, behind the site want to remain invisible and don’t want to court opportunity.
Creating the perfect author business card
Many years spent running my own business and attending hundreds of networking events over the years has taught me the importance of having a great business card. However, many authors and writers don’t tend to think of themselves as ‘being in business’ and as a result often neglect one of the essentials in a marketing…
The value of a book
Those lovely people over at Lulu.com sent me this fab infographic today and I know that some of you will have seen it, but for those who haven’t here it is:
How to write like JK Rowling
There are many reasons why JK Rowling’s series about Harry Potter, the boy wizard worked its magic in such a universal way. Much has been written about how the story and plot appealed to both adult and child because of the core archetypal themes that were presented. However, I’d like to suggest that there may…
Why creating a book trailer doesn’t need to be difficult
We’ve all seen movie trailers and now we are starting to see the rise of the book trailer too. Just go onto YouTube and search for book trailer, you’ll end up with over 2 million search results. I don’t know about you but the thought of creating book trailers just feels a bit daunting to…
MYTH: If I write it they will come; REALITY: No they won’t
I’ve been wandering around a few blogs recently because of various activities I’ve been involved in, I’ve also been social media spotting too and there seems to be a bit of theme developing.
The importance of asking for reviews
A week or so ago I wrote a post about the importance of adding an About the Author page to your books, especially if they are ebooks. They should contain lots of lovely links to anything else you have written plus your own websites. It seems that the CEO of Goodreads, Otis Chandler agrees with…
About the author – why it matters in your latest book
If you’re like me then you probably have a whole load of different books on the go. I’ve a pile that consists of the review copies for my Thursday Thronger’s, business books, social media analysis and fiction in a variety of genres. With just a couple of exceptions, I rarely follow specific major authors. If…