Creating the perfect author business card

Creating the perfect author business card

Many years spent running my own business and attending hundreds of networking events over the years has taught me the importance of having a great business card. However, many authors and writers don’t tend to think of themselves as ‘being in business’ and as a result often neglect one of the essentials in a marketing…

Why creating a book trailer doesn’t need to be difficult

We’ve all seen movie trailers and now we are starting to see the rise of the book trailer too. Just go onto YouTube and search for book trailer, you’ll end up with over 2 million search results. I don’t know about you but the thought of creating book trailers just feels a bit daunting to…

About the author – why it matters in your latest book

About the author – why it matters in your latest book

If you’re like me then you probably have a whole load of different books on the go. I’ve a pile that consists of the review copies for my Thursday Thronger’s, business books, social media analysis and fiction in a variety of genres. With just a couple of exceptions, I rarely follow specific major authors. If…