I don’t know about you, but I sometimes struggle to know what to say on the various blog posts I write across the web and this one is no exception; in fact, it’s why it’s now mostly author interviews. But all that is about to change ….! More coming soon about that.
When you work on a non-fiction book, you need to use a different set of skills than the ones needed to write a novel. Sure, you’re still working with words and putting them down on the page, but to compare the two is like comparing apples and oranges.
After last weeks post about Amazon SEO I thought it might be worth highlighting the various lists that Amazon shows on it’s various sites so we can be clear going forward what we can influence and what we can’t.
Amazon is not just the world’s largest online store, it is also one of the world’s largest search engines too. But, rather than offering up a list of websites to visit as Google or Bing might do, it serves you a helping of the products it happens to be selling. Â The key to an author…
I’ve lost count of the number of author and writer websites I visit that have no visible means of contacting the author. In some cases it’s almost as if the person, or persons, behind the site want to remain invisible and don’t want to court opportunity.
Many years spent running my own business and attending hundreds of networking events over the years has taught me the importance of having a great business card. However, many authors and writers don’t tend to think of themselves as ‘being in business’ and as a result often neglect one of the essentials in a marketing…
Those lovely people over at Lulu.com sent me this fab infographic today and I know that some of you will have seen it, but for those who haven’t here it is:
There are many reasons why JK Rowling’s series about Harry Potter, the boy wizard worked its magic in such a universal way. Much has been written about how the story and plot appealed to both adult and child because of the core archetypal themes that were presented. However, I’d like to suggest that there may…
We’ve all seen movie trailers and now we are starting to see the rise of the book trailer too. Just go onto YouTube and search for book trailer, you’ll end up with over 2 million search results. I don’t know about you but the thought of creating book trailers just feels a bit daunting to…
I’ve been wandering round a few blogs recently because of various activities I’ve been involved in, I’ve also been social media spotting too and there seems to be a bit of theme developing. Perhaps I ought to explain further before I try and head into this post! Working as a social media strategist I often…
