This article originally appeared on my LinkedIn profile here: Creating a culture of influence. Every revolution begins with just one person, someone who decided things needed to change and inspired other people to join them in the endeavour.
This article originally appeared on my LinkedIn profile here: 5 simple questions for a user focused case study. Broadly, there are two types of advertising, they can be described as ‘aspirational’ (think the latest iPhone) and ‘girl or boy next door’ (someone just like me). One of the many reasons they are so effective at…
This article originally appeared on my LinkedIn profile here: Why personal thinking matters in user adoption and engagement. If you’re unsure what ‘personal thinking’ is just sit back for a moment and allow your mind to empty (as far as it’s able to), watch the thoughts flow in and out, spot the ones that settle…
This post originally appeared on my LinkedIn profile here; Digital first vs digital confusion. The race towards digital first and it’s anticipated organisational transformation is driving many organisations around the globe. However, whilst the technology moves forward at a pace, the users of the technology are often held back, sometimes by things they can change…
The original version of this post first appeared on my LinkedIn account here: Death of an attachment. Over the last few years I’ve been increasingly aware that we are seeing the death of the attachment.
A Twitter account is a Twitter account is a Twitter account, but .. not all accounts are made equal and I’d like to make a few suggestions to those of us who already have accounts, as well as those who are thinking about venturing into the twittersphere. They may help to raise your profile as…
Here’s a simple story of how social media works in practice and how I found a new supplier on Facebook quite by accident.
If you’re a writer you will almost certainly have a blog and a Twitter account because let’s face it, Twitter and blogging were built with writers and authors in mind. Sometimes though it may seem as if you are writing into the wind, with your words drifting off into the distance without catching on anything…
Twitter is another excellent resource for entrepreneurs, not only can it keep you sane when you work alone because you now have virtual colleagues you can chat too; it can also help you with research, marketing and development too.
There are many benefits to using wordpress software (as opposed to the free blog from wordpress.com) and this short post outlines the top 15 – in my opinion of course!
