5 simple questions for a user focused case study

5 simple questions for a user focused case study

This article originally appeared on my LinkedIn profile here: 5 simple questions for a user focused case study. Broadly, there are two types of advertising, they can be described as ‘aspirational’ (think the latest iPhone) and ‘girl or boy next door’ (someone just like me). One of the many reasons they are so effective at…

Why ‘personal thinking’ matters when it comes to user adoption

Why ‘personal thinking’ matters when it comes to user adoption

This article originally appeared on my LinkedIn profile here: Why personal thinking matters in user adoption and engagement. If you’re unsure what ‘personal thinking’ is just sit back for a moment and allow your mind to empty (as far as it’s able to), watch the thoughts flow in and out, spot the ones that settle…

Digital first vs digital confusion

Digital first vs digital confusion

This post originally appeared on my LinkedIn profile here; Digital first vs digital confusion. The race towards digital first and it’s anticipated organisational transformation is driving many organisations around the globe. However, whilst the technology moves forward at a pace, the users of the technology are often held back, sometimes by things they can change…

Top 10 tips for creating the perfect author Twitter account

Top 10 tips for creating the perfect author Twitter account

A Twitter account is a Twitter account is a Twitter account, but .. not all accounts are made equal and I’d like to make a few suggestions to those of us who already have accounts, as well as those who are thinking about venturing into the twittersphere. They may help to raise your profile as…

The top 10 lists for writers and authors to follow on Twitter

The top 10 lists for writers and authors to follow on Twitter

If you’re a writer you will almost certainly have a blog and a Twitter account because let’s face it, Twitter and blogging were built with writers and authors in mind. Sometimes though it may seem as if you are writing into the wind, with your words drifting off into the distance without catching on anything…