Why is Apple like the bowerbird? The bowerbird, an inhabitant of Australia and Papua New Guinea is a great marketing metaphor that every business owner would do well to learn from. In fact, I wouldn’t be at all surprised if even the late, great Steve Jobs himself had been secretly influenced by this fascinating avian…
Maybe you’ve heard about Google Analytics, Google Adwords or even Google Adsense, it’s companion programme. But few people I’ve come across, authors included, have heard of Google Webmaster Tools and yet, it’s brilliant little service you can enable even with WordPress.com. You can also do the same with Bing Webmaster Center.
Ten steps to a linkedin profile.
An excellent presentation that gives some great ideas about how business brands and personal brands (aka self presentation) can work in harmony together together to achieve mutually acceptable goals.
It would be difficult to imagine anyone who hasn’t heard of Facebook these days. It is one of the worlds top social networking sites, regularly trouncing even the mighty Google in the rankings. It is a great place for the entrepreneur to dip his or her toe in the water of social networking and yet many are confused by what they can do. I’ve listed just five tips that could get you started.
Your LinkedIn Profile is the key to making this business oriented network work for you effectively. With a properly constructed profile you will reinforce the message you are sharing across other parts of the network, ensuring that you are perceived as you wish to be by the audience you hope to work with.
Gentle Plug: If you’d like to learn more about how to use LinkedIn effectively then why not take a look at my book ‘LinkedIn Made Easy: Business Social Networking Simplified’. It’s also regularly updated.
(image courtesy of NotFromUtrecht (Wikipedia)[/caption] Promoting a free Amazon Kindle book is not a simple task especially with the increasing mass of books that can now be found for the Amazon Kindle. Therefore getting a book to the right reader’s attention is hugely important but it can be time consuming. However, all is not lost…
Over the last few weeks, I’ve been in the throes of undertaking my first crowd-funded project on the Kickstarter platform. I have learned a lot along the way, including much about myself. I’m also aware that a few of my contacts are similarly thinking of using the same mechanism to fund a project too, therefore…
There is a great debate that takes place among those who work online and its premise is that the younger you are, the better you ‘get’ social media. I’d like to consider and challenge some of the basic assumptions that this attitude creates.
